31 Aug 2025
A Grand Opening to Remember!
Masters of Dirt joins forces with Higgins for a Grand Opening.
Vienna, Austria – Higgins, the newest force in Austrian streetwear and sneaker culture, officially launched on August 28th with 10 simultaneous store openings across the country over three days.
Higgins' mascot, Mr. Higgins, met fans in bustling highstreets and shopping malls—but it was three special locations where the celebrations reached a whole new level.
At Huma Eleven, Haid Center, and Shopping Bruck, the energy skyrocketed when the M.O.D crew brought their signature mix of adrenaline and chaos, thrilling fans and passersby with jaw-dropping shows, challenges, and e-boosted activities for all ages.
Visitors were treated to free Mini Master kids’ bike test-rides, a manual fun challenge, a wheel of fortune to win exclusive goodies and collectibles, and much more, giving everyone a taste of the Masters of Dirt world.
The highlight came at the Haid Center, where Masters of Dirt delivered a full-blown freestyle show.
The crowd erupted when even Mr. Higgins himself was hyped into joining the action on a bike.
From that moment on, the riders unleashed the madness...
Samy Louis Fernbach landed his first-ever double frontflip, making him the youngest MTB rider in history to stomp it. Fans witnessed a groundbreaking moment live, cementing Masters of Dirt’s reputation as the world’s most unpredictable and electrifying freestyle show.
“If this is what the Masters of Dirt offseason looks like,” said M.O.D founder Georg Fechter, “I can’t even imagine what's coming with the 2026 European Freestyle Firestorm Tour.”
🎟️ Tickets are available now – don’t miss out!
About Higgins
Higgins is Austria’s newest destination for sneakers, streetwear, and culture. With 10 locations nationwide and a bold mascot leading the way, Higgins merges style, community, and energy for the next generation of trendsetters.